A financial coach that helps parents take everyday decisions and align them with their financial goals.
I have worked in the healthcare sector in Finance for over 25 years, with the last part of a decade as a Finance Manager in Accounts Receivables. Daily, I would watch parents and families struggle with the “unexpected expenses”. Most were living pay cheque to pay cheque, and then an expense would arise that they were not prepared for. The concern and worry that encompassed them was heart breaking.
I wanted to take my 25+ years of knowledge and experience to help parents create a life that 1) allows them to reach their personal and family financial goals, and 2) prepare them for the “unexpected”.
My life wasn’t smooth sailing. I made silly decisions along the way. My financial journey began with my first jobs. Financial literacy wasn’t taught in schools, and my parents were busy managing their own day-to-day finances, and teaching us kids how to manage our own finances wasn’t on their radar. So when I began my first jobs, the money I earned went primarily to spending. This is a trait that carried on into my adulthood.